Essential Local SEO Tips that Will Make You Dominate the Competition
Roughly 46% of all Google searches are conducted by people who are seeking local information. You will have to target the local market first if you want to see your profits and brand recognition grow. Read more to learn the top local SEO tips and tricks that will make you stand out.
You should start by claiming online business listings. This is one of the ways of getting the local SEO right. Where your pages should appear on Yelp, Google My Business, Angie’s List, other local review sites and digital directories. This way the local consumers will be able to learn more important pieces of information about your business. You will have to ensure that you include things like opening hours, your location, your contact information, accepted payments, online reviews, photos of your products and business among others in your listing.
Apart from that, consider hyperlocal, not local. For instance, targeting your city or state in your location-based keyword phrases is not enough. You should go ahead and include things like names of your neighborhood, other nearby businesses, the name of your street, nearby landmarks as well as county name.
Apart from that, you should enable geolocation services on social media. You find that it will help you to dominate local SEO and increase customer loyalty. This way you will be able to appear on the feeds of other local customers allowing them to check-in your business. Besides, you will get more followers as well as more people on the door.
Besides, you should ask for reviews from local consumers. It is essential to note that close to 100% of consumers read online reviews about a business before they decide to make an appointment. When you have no reviews consumers will think that you are unsuccessful or you don’t care about reputation. It will also be better to check your reviews daily and respond to them.
Apart from that, link to other local businesses in your web content. Ensure that your link building strategy includes links to authoritative industry journals and scientific studies. But to improve your SEO rankings and improve your relationships with other local businesses, you will need to link to blog content from the same businesses. This way the consumers will know that you are tapped into the needs of your local market. Not only that but they will also know that you have a good relationship with other popular long-standing businesses in the community thus building your reputation.